How a Vending Parts Supplier Turned a Struggling Store Into Its Top Sales Channel.
VendPart had an online store. It just wasn't doing much. We rebuilt it, drove targeted traffic to it, and replaced a paper-based operation with systems that actually scale.
+40%
Month-over-month web traffic growth
+27%
Increase in sales
The Problem
VendPart sells vending machines and replacement parts. They had built an e-commerce store, but sales from it were never where they needed to be. Visitors were coming in and leaving without buying. Internally, every order, every customer record, and every piece of inventory tracking was handled on paper. Nothing was connected. Nothing was automated.
The result was a business that was working harder than it needed to for every sale it made, and losing potential customers online to competitors with faster, cleaner buying experiences.
What We Did
Website rebuild. We redesigned and rebuilt the VendPart e-commerce store with speed and conversion as the primary goals. Product pages were restructured to make the path from browsing to checkout shorter and clearer. The site was rebuilt to load fast on every device.
Paid advertising. We launched targeted Google Shopping and search campaigns focused on the specific parts and machines VendPart sells. Every dollar of ad spend was tracked from click to purchase.
Conversion optimization. We identified the specific points in the buying flow where customers were dropping off and fixed them. Clearer product descriptions, streamlined checkout, and better mobile layout.
Operations automation. We replaced the paper-based record-keeping system with digital tools that automatically handle order tracking, customer records, and inventory updates. What used to require manual entry now happens without anyone touching it.
The Results
| Metric | Result | |--------|--------| | Month-over-month web traffic growth | +40% | | Increase in sales | +27% |
If your online store is getting traffic but not sales, the fix is usually specific and findable.
If your online store is getting traffic but not sales, the fix is usually specific and findable. Let us take a look.
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